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Jul. 20th, 2007 11:23 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
birdwatcherThe more exposure middle school students have to anti-smoking ads, the more likely they are to smoke, according to a new University of Georgia study.
Cf.: A series of scientific evaluations of the ads’ effectiveness funded by the National Institute on Drug Abuse have repeatedly called into question the wisdom of maintaining the campaign, finding “little evidence of direct favorable campaign effects on youth” and that “effects were consistently in an unfavorable direction, i.e., higher exposure leading to weaker anti-drug norms. In addition, there may have been a significant unfavorable effect of exposure from the Marijuana Initiative period on initiation of use, i.e., higher campaign exposure leading to higher rates of initiation.”
Cf.: A series of scientific evaluations of the ads’ effectiveness funded by the National Institute on Drug Abuse have repeatedly called into question the wisdom of maintaining the campaign, finding “little evidence of direct favorable campaign effects on youth” and that “effects were consistently in an unfavorable direction, i.e., higher exposure leading to weaker anti-drug norms. In addition, there may have been a significant unfavorable effect of exposure from the Marijuana Initiative period on initiation of use, i.e., higher campaign exposure leading to higher rates of initiation.”
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Date: 2007-07-20 08:56 pm (UTC)