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Dec. 2nd, 2009 12:35 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
birdwatcherBloomberg Top -- People are more likely to identify a designer handbag as authentic if the person carrying it wears expensive clothes or otherwise has that certain aura that says rich person, the research found. The study, by Renee Richardson Gosline, an assistant professor of marketing at MIT’s Sloan School of Management, showed that shoppers can more accurately distinguish between real designer bags and fakes if given social cues.
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Date: 2009-12-02 07:33 pm (UTC)no subject
Date: 2009-12-02 07:35 pm (UTC)