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Igor Kirkchi, general director of BBDO, an advertising subsidiary of Omnigroup in Moscow, which designed the advert said it was immediately withdrawn after complaints from the Chinese.

"It was a monstrous misunderstanding," he said.

"We bought the music and the rights to use it in an ad from an English company owning banks of music tracks intended for commercial purposes. It was impossible to determine that it was the Chinese national anthem by the name of the track."