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NEW YORK (Reuters) - GM became the subject of sharp criticism when The American Foundation for Suicide Prevention complained about the insensitivity of a commercial by the automaker that showed a factory robot leaping from a bridge after it was fired for a making a mistake.

The group said in a statement the commercial "is offensive to the tens of millions of survivors of suicide loss nationwide. In its carelessness, it portrays suicide as a viable option when someone fails or loses their job."